“For over a decade, I believed real estate was the only serious investment. Then I came across eCluster and I realized digital ownership is the new frontier of wealth.”
Rashid Qureshi, Real Estate Investor turned Digital Asset Partner
In Pakistan, real estate has long been the default investment choice for anyone looking to grow wealth. Safe, familiar, and culturally trusted, it’s been marketed as the go-to model for years. But what if that model is starting to lose its edge? What if smarter, faster, and more flexible investment options are now emerging?
This is exactly the conversation we had with “Rashid Qureshi”, a veteran real estate investor from Lahore, who has recently diversified into digital businesses through Penta Squad’s eCluster model, an Amazon based equity investment system.
In this blog, we break down why even experienced investors like Rashid are shifting away from land and toward digital brands, and what makes eCluster a compelling alternative to traditional real estate.
From Property to Private Labels: Why the Shift?
“I spent 12 years building a real estate portfolio across Lahore and Islamabad. Plots, rental units, even a small commercial plaza. But returns became stagnant. Capital was locked in, and monthly income wasn’t growing. That’s when I started exploring tech-based models,” says Rashid.
He found eCluster, an ecommerce investment model by Penta Squad where investors directly purchase equity in live Amazon businesses operating in the UK. These brands are already functional, already profitable, and fully managed by a professional team. Investors like Rashid own a percentage, track performance in real-time, and receive income based on the store’s earnings.
Return Ratio: Real Estate vs. eCluster
Here’s a comparison Rashid shared, based on his personal investment experience:
- Real estate return ratio revolves around 6% but with higher risk and capital and it usually takes 5–8 years to break even, depending on location, rental yield, and property appreciation.
- eCluster return ratio ranges from 36%–48% depending on the store, niche, and other factors and the break-even time for e-com Cluster is 3-6 months.
- In my very first quarter with eCluster, I saw more predictable and accessible returns than an entire year of rental income from a property,” says Rashid.
What Makes eCluster Stand Out for Traditional Investors
- 1. Digital Ownership with Real Control
In real estate, property management is often a headache dealing with tenants, maintenance, or market delays. With eCluster, you own part of a digital brand with:
• Transparent financial reporting
• Real-time dashboards
• Zero operational responsibilities
“It’s like owning a business, without the burden of running it,” says Rashid.
2. Legally Structured, Internationally Positioned
Penta Squad operates its Amazon stores under UK-based business entities with full legal compliance and tax clarity. That means investors from Pakistan are tapping into global demand while staying fully protected.
3. Low Operational Involvement
E-Com Cluster is managed by experts, from inventory to marketing. You stay hands-off while in Real Estate: Maintenance, tenant issues, and legal responsibilities fall on you or costly managers.
4. Portfolio Scalability
In E-Com Cluster, you can own and scale multiple stores in different niches with ease while in Real Estate, scaling means buying more properties, more paperwork, taxes, and maintenance.
5. Inflation Resistant
In E-Com Cluster, pricing, margins, and offers can be adjusted instantly to counter inflation while in Real Estate rents are slow to catch up with inflation; property values don’t always align.
In E-Com Cluster, pricing, margins, and offers can be adjusted instantly to counter inflation while in Real Estate rents are slow to catch up with inflation; property values don’t always align.
“Digital Business is the Future of Smart Wealth” Rashid Qureshi
“The world is moving online and so is smart money. While property still has its place, I believe digital assets will be the defining wealth builders of the next 10 years.”
According to Rashid, the most powerful feature of eCluster is that it combines:
- Active income (monthly cash flow)
- Asset growth (store value increases)
- Control and transparency, all within a system that’s already running. No setup stress or startup risk.
Penta Squad's Vision: From Pakistan to Global Commerce
While most local investors still prefer land or deposits, Penta Squad is changing mindsets, city by city. With meetups in Islamabad, Lahore, and Karachi, they’re demonstrating live how the eCluster system works, showing dashboards, real-time sales, and introducing potential partners to this digital opportunity.
This isn’t a pitch. It’s a paradigm shift.
“The concept of equity ownership in a live, profitable Amazon business from Pakistan would’ve sounded unreal 5 years ago. Today, it’s not only possible, its outperforming traditional models,” concludes Rashid.
Final Takeaway
eCluster isn’t a trend. It’s a rethink of what ownership and investment should look like in a digital-first world. And for investors tired of slow growth and illiquid assets, it offers the rare combination of transparency, monthly income, scalable growth, professional management and global market access.
Whether you’re a seasoned investor like Rashid or a first-timer looking to enter the digital economy with confidence, eCluster may just be the smartest way forward.
